Though there are many metrics that are important to you as a marketer, not all of this information matters to your company’s senior executives. It is vital for your marketing team to show the results of your marketing efforts and communicate what these mean for business revenue and growth. Though you may care about the steps it took to reach these results, the C-suite is focused on the bottom line – conversions and ROI.
HubSpot Enterprise Reporting makes it easy for you to find and report the numbers that your boss really cares about, saving you time to focus on your new marketing initiatives. Below we highlight just some of the ways that HubSpot reporting can help you better communicate with your boss:
Determine the health of your funnel and effectiveness of marketing initiatives
It’s important to regularly determine the health of your sales funnel by looking at the lifecycle stages of your contacts. HubSpot Contacts Reports allow you to see where contacts are in the sales funnel, which can show you the areas of the funnel that need more attention.
These reports also show you which marketing initiatives help convert more customers. You can choose the conversion event, list of contacts you want to view, break the report down by contact property, and attach a revenue number to the property. Let’s say that you want to see all of the leads that were generated when a visitor’s first point of contact was the blog. After determining this with the Contacts Report, you could justify spending more resources on the blog.
Easily identify which client accounts have been closed
C-suite executives, especially in B2B companies, always want to know quickly which accounts have been closed by your sales team. HubSpot’s Companies Report helps you determine which companies were sourced from your marketing vs. individual contacts and which marketing channels brought in the most companies or revenue. This information helps you show which marketing initiatives are working as well as justify marketing spend on certain channels.
Determine and display the ROI for your marketing content
In the end, executives want to see a positive return on the company’s marketing efforts. They want to know that the money they are investing in inbound marketing tactics is worth the cost. Using the Companies Report, you can identify revenue broken down by individual channels. This helps you visually demonstrate what type of revenue particular marketing tactics, such as LinkedIn, have generated.
If you need help with your Hubspot Enterprise Reporting, contact us today for a free consultation.