Touted the “Year of Social Media,” 2012 has seen a surge in online networking platforms. Facebook will soon reach 1 billion users and experts believe that social media will play an unprecedented role in the presidential election.
Such information might convince you that if you don’t incorporate social media into your business, you might soon be out of business. But don’t hastily join Twitter or setup a Facebook page. In truth, dozens of social media platforms can create valuable networks—it’s a matter of choosing the right one that separates you from your competition.
As the highest-ranking social media site, Facebook will draw leads to your business solely on its huge number of users. The site acts as a forum for customer engagement, brand development, and feedback. Here, you can interact with your core connections more personally through photos, blog posts, and videos.
Twitter’s strongpoint might also serve as its biggest challenge: conveying your marketing message into short tweets while effectively drawing potential customers to your business. You can monitor conversations about your brand and respond instantly to customer tweets—with an audience.
LinkedIn serves as the perfect branding tool. Ideal for small businesses, LinkedIn enables you to directly connect with customers while flexing your accomplishments. You can also participate in group discussions, where you spread your business’ voice. Also, respond to questions on the Answers page—establish your business as an authoritative figure.
Google+ has surged in popularity, making it a formidable social media player. This site enables you to start conversations about your business and add your target audience to these chats. The “circle” feature allows you to divvy your contacts into different groups; thus, you can target different messages to different audiences.
Each social media platform is tailored towards different needs, creating diverse marketing opportunities for your business. Once you understand your marketing goals—like target audience—choose the platform that best meets your objective.
Expert companies like SevenAtoms specialize in social media marketing, further enabling you to reach your customers though new-age word-of-mouth.
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