Have you ever wondered why most SEO keywords are so competitive? Well, part of it is because Google Keyword Planner is giving the exact same keywords to everyone who uses it— including your competitors!
One way to get around this problem is to take advantage of long tail keywords. Long tail keywords are full of untapped potential, and consistently publishing content around these keywords will help you improve organic traffic and conversion rates.
Top Strategies for How to Find Long Tail Keywords
There are a variety of strategies for finding quality long tail keywords. In the content that follows, we’ll discuss a few of the best methods.
Find related searches on Google.
One of the first places that you can look for relevant long tail keywords is right on the Google search engine results page (SERP). The last time that you searched for something on Google, you may have noticed a “Searches related to” section at the bottom of the search engine results page. This area is one of the best spots to find long tail keywords.
To get started, type in a keyword that you would like to target for your web page or piece of content.
After you get your results, scroll down to the bottom of the SERP, and look at the related searches for that keyword.
This section will show you variations of your main keyword, which typically have less competition, making them great keywords to target in your content.
In addition, Google may also show you keywords that are thematically related to the initial keyword but not a simple variation. This can also be a gold mine for relevant long tail keywords.
For instance, let’s say you search for “clear wrap.” You get the following results in “Searches related to clear wrap”:
You’ll notice that in these search results you have variations like “clear wrapping paper for baskets,” “cellophane wrap,” “clear cello wrap,” and “plastic wrap.” Once you have these related search words, you can put them into the Google search engine to find even more long tail keywords for these different variations. Complete this process until you have a healthy list of long tail keywords.
Look for question-related keywords with Answer the Public.
Answer the Public is a free marketing tool that provides helpful insight into the questions that people are searching for on the internet. This is a great tool for brainstorming content ideas, but it can also be helpful for discovering new long tail keywords.
To get started, you can type your broader keyword into the search box and click on “Get Questions.” (Make sure that you select the right country in the drop-down menu to the right of the search box. This will help ensure more accurate results.)
Here are the results that you get when you type in “coconut oil:
These results can provide valuable insight into the thoughts and motivations that consumers have when it comes to the product they’re searching for—in this case, coconut oil. However, these questions can also provide a wealth of relevant long tail keywords that you can target in your website and blog content.
How to find long tail keywords on Google Trends.
Google Trends is a free and helpful keyword research tool. This tool allows you to see the popularity of your keyword over time. You can use this tool to see if interest has remained steady or if it’s increasing or decreasing over time. This will help you better determine which keywords to invest in.
To use this tool, go to Google Trends, and type in the broad keyword that you want to rank for on the SERP.
This tool will show you the interest over time:
It also shows you interest by region:
This is valuable information to have as you begin to develop an SEO keyword strategy. However, this tool is also very helpful for discovering long tail keywords. Simply, scroll down to the bottom of the page and look at “related queries.”
These are keywords that could be very valuable to your keyword strategy that are not shown in Google Keyword Planner. Consider using these alternative search terms when developing relevant long tail keywords.
Use UberSuggest to get information from Google Suggest.
UberSuggest takes information from Google Suggest to provide even more long tail keyword suggestions. This tool works by taking the seed keyword that you type in and then adding every letter in the alphabet to this keyword in order to generate hundreds of suggested relevant keywords. Using this tool helps you save time by scraping all of the Google suggest data for you so that you don’t have to get the information yourself from the Google search engine.
To get started, go to the UberSuggest website, type in your keyword, and click on “Suggest”:
The tool will then provide hundreds of related keyword suggestions containing the seed keyword.
In this case, UberSuggest found 343 keywords containing the initial seed keyword, “essential oils.” You can view the keyword suggestions by letter to see all of the information that Google Suggest has provided. Though some of these keywords may not be relevant to your website or the content that you want to publish, many of them may be valuable in developing a long tail keyword strategy.
Another interesting feature of UberSuggest is the word cloud.
This gives you a better idea of which words are searched most often alongside your seed keyword. This visual tool offers valuable insight into what search engine users are most interested in when it comes to the product or service, making it a powerful tool for both content topic brainstorming and long tail keyword development.
Now that you know how to find long tail keywords, it is time to put this hard work to good use. The best way to give your long tail keywords a boost in the search engines is by using keyword-rich headlines and making sure that you consistently link to other important pages on your website. After consistently creating content targeted toward these long tail keywords, you should start to see more qualified organic traffic on your site.