Strategically adjusting and improving your website in order to elevate your Google page rankings is called search engine optimization. Also known as SEO, this process has become a key pillar of any successful online marketing campaign. But how exactly does it work?
The answer is partially shrouded in mystery, since the algorithm that Google (the world’s most popular search engine) uses to match search terms with results is a closely guarded company secret. But the company has been happy to reveal at least some of the key elements that can raise a website’s page rankings, and other elements have become clear through careful data analysis and empirical testing. Generally, the sites with the most successful search engine optimization are those that rank among the most popular and reliable sources of news, entertainment, information and ecommerce. The lowest rankings go to any site that suggests weak, irrelevant content or spam.
Rankings rise quickly for sites with high visitor traffic, frequent changes, strong writing, search-relevant terms and accurate information. Google also rewards sites with a high number of backlinks, or links embedded in a large number of other popular and relevant sites.
So how can you make sure your site is making the most of its search engine rankings? First, you’ll need to closely examine your content for quality across all relevant criteria, and aggressively work to raise your traffic and backlinks. You can do this on your own, but it’s wiser and most cost effective to turn to a professional online marketing firm who specializes in search engine optimization. SevenAtoms can help you track your analytics and give you the boost you need in terms of content and backlinks. Once you put your trust in a professional SEO service, you can turn your attention away from the screen and back to the needs of your business.
Image By: Maria Reyes-McDavis