Hiring professional web content writers focused on business e-books and whitepapers is an important task in establishing your goal for your inbound marketing strategy. There are many important qualities to look out for when selecting a writer. When focusing on e-books and whitepapers specifically, there are special qualities that your business should be aware of.
Can the writer handle the volume of content?
With e-books, there is a lot of content to be organized into one compilation. Looking at short samples of the writer will not help at all in this case. Your web content writer needs to be experienced with creating long works of original content. Not only should he or she be experienced with volume, but also with creating high quality content. Search engines are not interested in content that has already been published somewhere else.
Is the writer an expert in research and analyzing data?
Writing whitepapers and e-books both require abundant amounts of research in order to produce original, and creative content. It is important the writer understand your business before creating such content, especially with whitepapers. Whitepapers require a lot of research in order to convey a specific issue, or discuss relevant research for making business decisions. Web content writers need to be extremely talented in overtaking challenges for your business.
Can the writer duplicate the style and tone of the company?
Another factor to take into consideration is whether the writer can portray his or her content as the voice of your business. Being able to match the style and tone of your business is an important quality for the content writer to possess. With an e-book in the process, your business needs to connect with your readers, and share information relevant to your industry.
Although you will be using a professional web content writer for your e-books, and whitepapers, you must ensure that he or she knows and understands your business to an extent where they can write a plethora of content about the industry.
What qualities do you take into consideration when hiring content writers to develop your business e-books and whitepapers?
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