Gone is the idea that inbound marketing and paid advertising can’t be used together cohesively. In fact, 53 percent of HubSpot customers incorporate paid media into their inbound strategies. And now, with the HubSpot Ads Add-On, you can create and optimize paid ads directly from your dashboard.
What is the HubSpot Ads Add-On?
HubSpot announced its new advertising tool at the INBOUND 15 conference this year as their solution to common PPC painpoints regularly experienced by their clients. Marketers often find themselves unsure of how to drive results through their paid campaigns and unfamiliar with which metrics to assess and report on, but the Ads Add-On simplifies the creation process and offers tips and best practices for optimization from within the tool itself.
Through the add-on, HubSpot customers can create LinkedIn Sponsored Update and Google AdWord campaigns, two of the leading ad types for B2B companies, though the latter is currently in private beta.
Now that you’re familiar with the Ads Add-On, we’ll show you two reasons it just might be your new secret weapon when it comes to creating PPC campaigns and maximizing their results.
1. You’re Unfamiliar With Paid Advertising and Don’t Know Where to Start
The HubSpot Ads Add-On is especially useful for marketers who have little prior experience setting up ad campaigns. There are a lot of moving parts when it comes to creating a paid advertising campaign—including content creation and tailoring, audience targeting, budget management, and analytics assessment—but HubSpot allows you manage every aspect of paid advertising directly from your dashboard.
As we mentioned above, the Ads Add-On also has knowledge built right into the tool, offering best practices and tips as you’re filling out your campaign details that will help you start it off on the right foot (as seen in the example below.)
The Ads Add-On takes away the technical complexity of setting up and optimizing paid campaigns, allowing you to focus on strategy. Check out HubSpot’s blog post to learn how to launch your first Ads Campaign.
2. You’re Not Sure How to Assess the ROI of Your Paid Campaigns
Marketers often cite “reporting on ROI” as one of their biggest pain points when it comes to paid advertising, but HubSpot’s Ads Add-On provides context for each ad click. The platform’s Paid Ad Report focuses on the conversions your ads generate, and since the tool is directly connected to your contacts, you can learn exactly how many ad clicks lead to customers.
A typical report shows you how many impressions your ad received and the amount of clicks, conversions, MQLs, and ultimately customers that resulted, giving you the ability to create more comprehensive reports and share exactly how much business your efforts are generating.
The HubSpot Ads Add-On can be a powerful tool for marketers looking to optimize their paid campaigns to drive results and who want to keep all of the moving parts of paid advertising in one place.