HubSpot’s 2015 Inbound Marketing conference, #Inbound15, introduced a wealth of new inbound marketing tools for advertising professionals. HubSpot introduces new tools every year which are intended to automate, analyze and simplify inbound marketing.
All-In-One Marketer’s Dashboard
Marketers today need to track an extensive amount of data — and now they can do it all through the analysis and reporting add-on. HubSpot’s reporting add-on can bring in a variety of reports tailored to the marketer’s preferences and needs. For many marketers, this won’t only save time but also make for more effective analysis and correlation. Inbound marketers often track a variety of metrics, from click throughs to conversions — and often there is simply too much data to reliably sort through without help. The all-in-one dashboard can give marketers the most important information they need in an “at a glance” format.
Predictive Lead Scoring
Lead acquisition is a numbers game that often follows the infamous 80/20 rule: the smallest minority of leads will account for the greatest majority of raw sales. And, naturally, only a small percentage of leads will convert — even if your marketing is extremely effective. HubSpot’s new predictive lead scoring system will take and analyze information about each lead to determine how likely they are to convert, thereby ensuring that your energy is spent wisely. Predictive lead scoring has been integrated into many customer relationship management platforms and has proven to significantly increase the effectiveness of lead generation. In inbound marketing, leads have already shown some level of interest but may not be equally prepared to commit. HubSpot leads can be organized by demographic information, interests and other similar categories and breakdowns.
Ad Campaign Analysis and Management
Paid ads such as pay per click ads are once again an exceptionally important component to an advertising campaign, following a brief wane in popularity. However, actually judging the effectiveness of an ad campaign can be a challenge. HubSpot’s new advertising add-on will help companies track performance metrics and make changes as needed. Through HubSpot marketers can avoid tracking incorrect metrics and focus on only the data that truly matters, giving them room to improve upon their existing campaigns. As most PPC campaigns are adjusted and improved based on performance, this tool could become invaluable as part of the testing process.
As a leader in inbound marketing, HubSpot will likely continue to introduce important and valuable new tools that are relevant to the modern marketer. For now, the most recent additions into the HubSpot arsenal are already enough to support marketers of any experience level.
If you need help optimizing your HubSpot Campaign for the new features launched at #Inbound15, contact us today for a free consultation.