Importance of Content in an Inbound Marketing Strategy

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Content, Inbound Marketing strategyWhether you are struggling with your inbound marketing strategy or just looking for ways to improve it, the best thing to do is look at your content. While there are many different factors that contribute to a great strategy, content is easily the most important. Here are a few reasons why you should focus on content.

Quality

One of the things that separate inbound marketing from outbound marketing is that content created for inbound marketing channels gets passed around from person to person and that it can continue without interruption. In order for this to happen, the content must be compelling enough to warrant being shared with others. Making sure that your content is high quality content guarantees it will be effective.

Information

Another major distinction between inbound and outbound marketing is that with inbound you aren’t so much talking to your potential customers as you are trying to get them to listen. Think of it in terms of pulling instead of pushing. The best way to pull in potential leads is by offering something that is both relevant and educational. You are not so much selling something to your audience as you are helping them to make an informed decision. This can only come achieved with useful information.

Consistency

With inbound marketing you have to keep generating new content to be effective. If you have a blog, for example, then your readers should expect to see new posts on a regular basis. This keeps them coming back and keeps them sharing your posts with others. Be aware that not every single thing that you post is going to be a hit with your readership, so having numerous pieces of content increases your chances of making new connections.

Let SevenAtoms help you create great content for your inbound marketing strategy. Contact us by calling (925) 566-6969 or by clicking here.

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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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