Importance of Social Media Tools in a Social Media Marketing Strategy

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social media marketing strategy, social media toolsChances are good that if you are a business that is using social media in its inbound marketing strategy that you have multiple social media channels that you maintain. Facebook at this point is almost a given and Twitter is certainly becoming more prevalent, but using other sites like LinkedIn, Pinterest, and Google+ are also incredibly important in today’s marketing. Managing all of these various sites can become rather cumbersome and monitoring their individual analytics can also be time consuming. Luckily, as social media sites have grown, so too has the number of tools available to help you handle them. What is even better is that most of them are either free or relatively inexpensive. For those who are interested in them, here are some of the best tools to help guide your social media marketing strategy.

HootSuite – Manage all of your social media sites all in one place. You can schedule posts and quickly respond to followers on all of your social media channels. This service is a must-have if you have more than two social media channels. It is also especially handy with Twitter.

Traackr – The purpose of this fantastic tool is to help you find the major influencers in your field or target demographic in social media. You can even see if and how they are interacting with the content that you are posting. This is especially helpful when you are trying to make more meaningful connections.

HubSpot – Want to be able to get all of the metrics from you various social media channels, plus metrics from your blog, newsletters, and email marketing? Then go with HubSpot. It has and amazingly detailed set of analytical tools to allow you to clearly see the ROI of your social media marketing strategy.

Crowdbooster – Another great way to schedule upcoming posts. What is great about Crowdbooster is that it is geared toward improving your interaction with your followers. It tells you when the best times are to post you content in order to get more views and shows you which followers interact with you the most, letting you reach out to them in more meaningful ways.

Are there other tools that you use to monitor social media? Which ones help you most with your social media marketing strategy? Let us know in the comments.

Image By: greyweed

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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