As 2015 is quickly drawing to a close, it’s the perfect time to evaluate your inbound marketing goals and make your company’s resolutions for the New Year. We understand how busy this time of the year is, so we’ve put together three of the most important inbound resolutions you might want to make for a successful 2016, along with some ideas on how to hit the ground running come January:
Pay Attention to the Mobile Market
If you want to boost your SEO, optimizing your website and content for mobile is a necessity. In 2015, mobile devices took over desktop computers as the number one source for Google searches. The number of total smartphone users continues to grow year over year. For inbound marketers in 2016, mobile optimization is more important than ever.
Here are some easy ways to optimize your website and content for mobile:
- Simplify your content so your pages load as quickly as possible.
- Ensure that content flows downwards instead of forcing users to scroll side-to-side.
- Design the site with a touchscreen in mind, keeping buttons large enough to navigate on a smaller screen.
If you have the time and resources, consider redesigning your site specifically for your mobile audience. You can redesign your website to responsively deliver mobile-optimized content to users on mobile devices, or you can maintain a separate mobile URL.
Take Another Look at Your Content
Content marketing is one of the most effective inbound marketing tactics, and as a result, everybody is doing it. In fact, 88% of B2B companies admit to using content marketing to achieve their inbound marketing goals. If you want to differentiate yourself from the competition in 2016, your content needs to stand out more than ever.
We recommend that your start by really digging into your historical data. Take the time to figure out what content worked in 2015 and plan on how to expand and improve on those tactics next year. If something hasn’t been working, tweak it or toss it into the bin.
You’ll also want to take the time to employ some new content strategies in 2016. Using the same old strategies won’t work forever. Try using a new social media channel like Snapchat or Periscope, or recording a podcast. Focus on making your content engaging in the New Year and your audience will follow.
Trim the Fat
If you’re serious about meeting your inbound marketing goals, you’ll need to reallocate the time and energy your team spends on less productive efforts. Are you using any outbound tactics that aren’t pulling their weight? Stop investing in radio spots, magazine blurbs and billboards that just don’t produce any longer. Instead, invest in producing a top-quality video series, eBook or infographic. Results will skyrocket while your budget stays the same.
What resolutions are you making to meet your inbound marketing goals in 2016? Leave us a comment about them!
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