8 Inbound Marketing Hacks For a Fantastic 2016

Table of Contents

inbound-marketing-hacksWith 2016 around the corner, now is the perfect time to take a look at your current inbound marketing strategies and figure out how to tweak them to maximize results. To help you ring in the New Year, we’ve gathered eight hacks you can use to improve four critical aspects of your inbound marketing: content marketing, SEO, email marketing, and social media.

Content Marketing

Content marketing is a necessity if you want to build brand authority, boost SEO, and nurture leads. Here’s how to make sure your content in 2016 is more effective than ever:

SEO

Search engine optimization is a great way to enhance your brand’s online presence without much out-of-pocket cost. In order to hold your position at the top of search results, you need to stay a step ahead of your competition. We recommend that you:

  • Find powerful friends. Backlinks are one of the most important aspects of your SEO rank, so foster relationships with key influencers and encourage that they link to your content.
  • Optimize everything. Don’t overlook any content that you create as an opportunity to drive results. YouTube videos are a great example! As 62 percent of Google searches include video, you can optimize your videos with keyword-rich titles and descriptions to see a search rank boost.

Email Marketing

Email marketing might not be the most exciting digital marketing platform, but it’s still incredibly effective. Here’s how to give your email marketing a shot in the arm next year:

  • Add social proof indicators to emails. If you’re looking to instill trust in your readers through your emails, social proof features are exactly what you need. Make sure to include testimonials, reviews, security badges, and industry awards prominently in your marketing emails.
  • Tweak your headlines. A great headline is the difference between an email being ignored or opened. Words like ‘you’ and ‘download’, for example, have both been shown tosignificantly boost email open rates.

Social Media

Social media usage shows no signs of slowing down in 2016, so you need to continue dominating the space. Here’s how to keep your momentum going:

Armed with these inbound marketing hacks, we hope you have your best year ever in 2016!

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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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