Inbound Marketing Loves HubSpot and You Should Too!

April 12, 2017 Andy Beohar

Inbound Marketing, HubspotHubSpot is an inbound marketing and sales platform that was built to help companies design, implement, and manage successful inbound marketing campaigns. Ultimately, the platform helps businesses bring more visitors to their websites, increase lead conversions, and close more sales. Here at SevenAtoms, we have a lot of experience using HubSpot to help our customers grow through inbound marketing. Below we’ll cover just a few reasons why we love HubSpot and how brands can get the most out of this platform.

Why HubSpot Works

You may have already seen first-hand how inbound marketing transforms the way that modern brands connect with their customers. Rather than hunting down buyers and interrupting their experience to present your brand, you can now make more authentic connections and bring buyers to you through quality content that helps them better understand their challenges and work toward making a smarter purchasing decision. 

HubSpot has built a platform that complements the inbound marketing process. The software brings all the things you need to develop, implement, and manage inbound marketing campaigns into one convenient platform. This software includes all the tools that you need to effectively develop and launch inbound marketing campaigns that drive results.

Here are just a few things that you can manage with the HubSpot marketing platform:

  • Websites
  • Email
  • SEO
  • Marketing Automation
  • Landing Pages
  • Blogging
  • Social Media
  • Analytics

With all these tools at your disposal on one convenient platform, HubSpot makes it easier to manage your inbound marketing campaigns across marketing channels. The software streamlines and simplifies all these processes to help you more efficiently launch and track your inbound marketing campaigns. It is easy to see why HubSpot is one of the most widely used online marketing platforms for businesses of all sizes and from all industries.

The key to getting the most out of HubSpot and maximizing your ROI is having a deep understanding of the software’s capabilities and how they fit into the inbound methodology and your specific inbound marketing strategy. Though HubSpot can change the way that you manage your campaigns for the better, it is only effective if you know how to use it and get the most out of each feature.

How to Get the Most Out of HubSpot

Whether you are currently using HubSpot or you are considering it, it’s important to note that HubSpot is not effective on its own. Though this powerful tool can transform the way that you design, implement, and manage your inbound marketing campaigns, this marketing platform is not something that you can just set and forget. In order to harness the full potential of what HubSpot has to offer, you need to understand how the platform works, all that it can offer, and how to best optimize your inbound marketing campaigns.

Developing a HubSpot Strategy

You’ll need to start by developing a strategy that allows you to maximize everything that the platform offers. When developing your strategy, consider the inbound methodology of targeting your different buyer personas at each stage in the journey. Create a plan that incorporates all your marketing channels and looks at how they will work together to achieve your goals.

After you have created an inbound strategy, you should then consider which of the platform’s tools you will use to implement your campaigns. Be sure to include content and lead nurturing tactics as part of your ongoing strategy, and consider which tools will best help you develop and implement these parts of your campaigns.

Inbound Marketing, Hubspot

Implementing HubSpot’s Tools

Once you have developed a HubSpot strategy, it’s time to start implementing the platform’s tools. If you’re new to the platform, the software starts off as a blank slate, so you’ll need to make sure that you are setting it up to meet your needs from the very start. This includes ensuring that all your contact, content, and social settings are set up in a way that makes sense for you. This also includes migrating your website and blog to the platform in order to get the most out of the tools and analytics it provides. This is also the time when you should decide on which third-party integrations you’ll need such as CRMs or content management systems.

Now that you’ve got the basics set up, you need to build your buyer personas in HubSpot. This will help you make sure that each of your campaigns are targeting specific buyers and track how these personas respond to your campaign content. You will also need to create landing pages and calls-to-action (CTAs) in Hubspot, and place them in strategic places to optimize conversions across your website and blog. You can also start to create email templates and develop nurturing campaigns by setting up tailored workflows within the platform. 

Inbound Marketing, Hubspot

Managing HubSpot Campaigns

The fun isn’t over after you’ve implemented your campaigns. Even with the convenience that HubSpot provides, it still takes a significant amount of time and resources to execute your inbound marketing campaigns, test different strategies, monitor analytics, and make changes to improve results.

Content is the cornerstone of inbound marketing, and this can take up a lot of time and resources when it comes to executing your inbound marketing campaigns on HubSpot. If brands want to attract more customers, it’s vital that they create quality, relevant content that adds value for their audience. This doesn’t just include shorter content like blogs, social media posts, and emails. A successful content marketing strategy also includes more long-form content like ebooks and case studies as well as visual content such as videos and infographics.

Inbound Marketing, Hubspot

In addition to creating the content, you will need to test content and conduct ongoing monitoring if you want to get the most out of this marketing software. A/B testing landing pages will help you optimize conversions by finding the messaging and imagery that resonates best with your audience. While analytics help you see what’s working and what isn’t working across all marketing platforms. The information that you gather from analytics and testing will allow you to make data-driven decisions about future content. You can see which content topics and formats are most popular and even repurpose content that drives significant results.

Taking Advantage of HubSpot COS Design

Another advantage of HubSpot is that it allows you to develop templates for webpages, blogs, landing pages, and email content to help keep your branding consistent across communication formats. However, it is not enough to just paste your content onto a HubSpot template. If you want to attract and convert more consumers, you will need to ensure that your design is attractive and engaging while also fitting in with your other branding.

Attractive and engaging design is an important part of creating a positive experience for your leads and customers. If you want to get the most out of your marketing assets, it is important that you not only make your content look nice, but design it with your buyer personas in mind. You also need to design your content assets in a way that encourages conversion, whether that be to buy your product, sign up for a free trial, or just read another piece of content.

In addition to creating engaging and attractive content pieces, you also need to consider whether they fit into your branding guidelines. By keeping your branding consistent across your marketing assets, you can help increase brand recognition. This is where a style or branding guide will come in handy. Make sure that you use your branding guidelines when creating your content assets in HubSpot to ensure that your branding is consistent.

HubSpot + SevenAtoms = The Ultimate Duo

Can’t make heads or tails of the HubSpot platform? Not getting the ROI you’d hoped for? Don’t have the time to successfully manage all your campaigns? As a Gold Certified HubSpot partner agency, SevenAtoms works with clients just like you to help you get more out of this powerful inbound marketing platform. Whether you’re a brand new customer or you’ve used the platform for years, we can make sure that you are getting the most out of HubSpot.

Our team of HubSpot experts will help you put together a strategy, get running with the platform, and manage all aspects of your campaigns. We can even design branded assets like blogs, landing pages, emails, and web pages to optimize conversion potential. If you’re ready to get more out of the HubSpot platform, sign up for a free consultation today.

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