If you have had any need of advertising in the past few years then chances are you have at least heard of inbound marketing. However, you may not have a clear idea as to what it is exactly. Is it online advertising? Is it just about social media channels like Facebook and Twitter? Is it just a term that marketers throw around to feel important? To a certain extent it is all of those things and more. In order to clarify, we will take a look at what inbound marketing what it is and how it is the future of advertising.
The Original Inbound Marketing
While the term didn’t appear since 2005, inbound marketing has been around for as long as people have been trying to sell things. Word of mouth, reputation, news stories, and endorsements are the original channels of inbound marketing. These types of advertising usually cost nothing and relied on others spreading your brand on your behalf.
What Modern Inbound Marketing Is
Typically when we are talking about inbound marketing today we are referring to the entirety of a business’s online marketing efforts, excluding paid ads. This includes websites, social media pages, blogs, digital newsletters, email marketing, press releases, eBooks, videos, podcasts, white papers, case studies, and just about any other type of digital content. The appeal of inbound marketing is that it produces content that is easily distributed and shared. All it takes is for someone to create the content and to post it and suddenly it is out there for the world to enjoy and share. Moreover, inbound marketing takes potential leads from all over the internet and guides them through its various channels in order to get them into a position where they can turn into customers.
Why It is The Future
There are two main reasons why inbound marketing will continue to grow in the future. They are:
- It is extremely cost effective to use inbound marketing. You pay nearly half as much per lead with inbound as you do with outbound, making it easy for any size business to adopt.
- As technology improves, inbound marketing makes it even easier to reach the right people. This means it will continue to bring better quality leads.
Should you need help getting started with inbound marketing then let us here at SevenAtoms know. We can be reached through our contact page.
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