Inbound Marketing: What’s Happening in 2013

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inbound marketingWith Facebook gaining its 1 billionth user, and “Gangnam Style” becoming a YouTube sensation, 2012 was the year where inbound marketing strategies were defined, and proven to be successful. Inbound marketing is growing. Exponentially. 2013 is definitely going to be a year where companies will reinvent their marketing strategies of SEO, social media, and content, and focus much less on outbound marketing.

Social media networks will provide more analytics and metrics. Facebook does provide some tracking that is done through Facebook Insights, but as more and more companies implement using social media for their marketing campaign, Facebook is bound to expand their tracking tool. Not only Facebook, but other networks like Twitter, and LinkedIn should be looking to provide more analytics for their users. With inbound marketing growing at a fast rate, it’s important to note that Google Analytics will have more competitors in the analytical space.

More companies will be implementing SEO throughout their site. With the rise of buzzwords like SEO, and blogging, companies will be resorting to inbound marketing campaigns. If content is not number one on their list, then the company has not thought this through. Companies should start creating content that is going to help them with search engine rankings. As there are plenty of company stories of 2012 to prove SEO was a success, producing more content is the key to SEO.

SEO will grow to be more about the quality. SEO today is determined by many factors: meta tags, originality, page titles, keywords, relevancy, etc. However, in 2013, this focus is going to change. Search engine algorithms have been discussed year after year, and changed as different people expressed different opinions about the factors that determine rankings. This year, it’s going to be all about the content. Inbound marketers will need to restructure their content strategies and ensure that high quality content is being produced for their business.

Learn more about what SevenAtoms has to offer for your inbound marketing strategy with these predictions in mind! Feel free to email us, or give us a call at (925) 566-6969!

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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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