Are you a small to medium sized business that is finding it difficult to compete against larger competitors? If you are, then you are probably looking for ways that you can gain an edge without spending a lot. One of the best ways to do this is by using inbound marketing. Dollar for dollar, it is one of the most efficient ways in which your company and bring in new business.
What Exactly is Inbound Marketing?
If you happen to not be familiar with this bit of marketing lingo, don’t worry, we will explain it to you. Inbound marketing is essentially any marketing that you are not paying for the ad campaign itself. If you are paying to have the advertisements distributed over a particular length of time, then it is not inbound marketing. In the past, inbound marketing consisted of word-of-mouth, news reports on a product or service, and non-paid endorsements. Today it consists of social media, blogging, email, online video, infographs, forums, and just about any other way content is distributed digitally.
How is it Cost Effective?
When content is distributed digitally, there is typically no extra cost to other than to have the content created. With fewer hoops to jump through and not nearly as many expenses, inbound marketing becomes less expensive than traditional (outbound) marketing. In fact, according to HubSpot, inbound marketing costs 61% less per lead than traditional marketing.
Another factor that makes inbound marketing more cost effective is that it doesn’t have a pre-defined lifespan. If you post a video on YouTube, it will live there indefinitely. This means that content you made years ago can still be bringing you leads.
If you haven’t started developing your inbound marketing already, then you should certainly be looking into it. If you need help, then call on the experts at SevenAtoms to help grow your inbound marketing channels. You can reach us at (925) 566-6969 or by visiting our contact page.
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