Influencer Marketing: What it is and 3 Reasons to Leverage It

April 22, 2016 Rachel Riley

what-is-influencer-marketingAs a marketer, you spend a ton of time and resources on your content marketing, from developing the content to creating a strategy to promote the finished product across social media. But as you also likely know, if your target audience doesn’t end up seeing your content, it’s not going to get you the results you’re looking for.

With effective influencer marketing, you can get your content in front of the eyes of your target audience and beyond as soon as its published. Here, we break down what influencer marketing is and three reasons to start leveraging it.

What is Influencer Marketing?

So, what is influencer marketing? This marketing strategy focuses on building relationships with key leaders within your industry and market with the goal of promoting your brand’s message across their vast networks.

Online users are all but ignoring outbound marketing tactics like banner and pop up ads. Thus, leveraging the influencers whose content your audience actively seeks out and wants to see is a smart move. Your potential customers are turning to blogs and social media when researching purchase decisions, and this is where building relationships with influencers who are active in these spheres will give you a competitive edge.

As Pam Moore (@pammktgnut) advises: “You can never go wrong by investing in communities and the human beings within them.” (Source: Kissmetrics). Next, we’ll share the reasons your business should invest in influencer relationships and leverage influencer marketing this year.

3 Reasons Your Business Should Leverage Influencer Marketing

Why should your business incorporate influencer marketing into your overall strategy? Check out these three reasons:

  1. Online users hate ads. More and more internet users are using ad blockers to free themselves from having to see unwanted content that they simply don’t trust. Marketing to your target audience via influencers they do trust helps you bridge this gap and maximize your digital marketing efforts.
  2. It boosts your digital visibility. Did you know successful influencer marketing can effectively improve your search rank and digital authority? Building relationships with influencers who share your website across their social networks, link to your posts in their content and allow you to guest post gives you these great benefits.
  3. Every industry has influencers. From digital marketing to swimming pool installation, every industry has its influencers—so why not take advantage of this effective marketing strategy? Start identifying some key players you can reach out to today to plant the seed. Check back soon for our follow up to this post on the topic of how to create an effective influencer marketing strategy.

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