Marketers often speak about Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ads as if they are at odds with one another. However, that isn’t the case. Like most good things, SEO strategy and PPC strategy can work together quite nicely, and a multi-channel approach to search engine marketing may be just what you need to take your lead generation to the next level.
Take a look at our infographic for a brief overview of how these two strategies work well in tandem. Then, read the content below to learn how you can mix your own SEO and PPC strategies for amazing results.