Do you feel like you should have more followers on Twitter, or that your Facebook page isn’t bringing in as much traffic as it should be. Perhaps you feel like you are putting in a lot of effort into your social media channels and not seeing the results you feel you should be. If that is the case we have a few tips on how to improve your effectiveness on social media.
Do You Have Realistic Goals?
If you run a very small bakery, it isn’t realistic to expect to have 20,000 followers on Facebook. You should take a look at your goals and make sure that they are something that is attainable for the size of your business. This is especially true with local businesses, which have a much more limited part of the local population which they can connect with.
Are You Looking at the Right Metrics?
Depending on your business and how far along it is making strategic social media marketing efforts, it’s possible that you may not be looking at the right metrics. For example, the number of followers that you have can be important, but for smaller business, especially local ones, metrics that measure customer interaction are much more relevant.
Are You Interacting Enough With Your Followers?
Businesses often forget that social media is about interaction. If you are just talking at your customers and they are talking at you, then you aren’t accomplishing much. Make sure to have someone dedicated to responding to comments and answering questions that are asked on your social media sites.
Have You Done Anything Special Such as a Promotion?
One of the great ways to get your social media channels working for you is to have special promotions for your followers. Reward them with a special deal that is exclusively for them and gets them to engage with your site more.
If you have done all of these things and you are still finding your business struggling with social media, it may be time to bring in a professional. The team at SevenAtoms can help you develop your social media presence. You can reach us at (925) 566-6969 or by visiting our contact page.
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