The New Year is just around the corner, and along with falling snow and personal resolutions, 2012 will usher in a host of new challenges and new opportunities for internet marketers. Will your growing firm be ready? Do you have the resources and information you need to stay ahead of your competition during this potentially game-changing year? Start thinking a few moves ahead so you can stay on top of landscape shifts like these:
Personal Branding and Online Identity Management
Personal branding will be a must in 2012. You’ll need to keep a close eye on your overall internet presence, not just your website. How is crowdsourcing shaping your traffic flow, strategic planning, and sales? If you don’t know, it’s time to find out and take control of your online image.
Personalized and Localized Search Results
In the coming year, search results are likely to become more tightly targeted than ever before. Sophisticated IP address tracking and geomarketing are poised to help web users gain quicker access to the local businesses and services they need.
Social Media: It’s Not Going Anywhere
Still think social media is a passing fad? Look around. According to some predictions, Facebook may actually soon surpass search engines in popularity as customers look for recommended products and local services. In the meantime, new business page utilities and user friendly features are bringing more potential buyers to Twitter and Google + than ever before.
The Rise of Duplicate Filters and the Growing Dominance of Mobile-Ready Content
As search trends become more sophisticated, online enterprises are scrambling to keep up. Ecommerce will soon be flooding through mobile devices, and TrustRank, natural language algorithms, and duplicate content filters will soon yield the online advantage to only the freshest, most professional and most original websites. Will yours be one of them? Don’t be left behind. If you think you can handle these changes on your own, that’s fine. But a professional firm like SevenAtoms will work hard to stay on top of internet marketing trends so you don’t have to. Get the help you need and make the most of 2012 right from the start.
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