Social media is here to stay, it’s real, and it represents a powerful launch point for multi-faceting marketing campaigns of all kinds. If you still think Facebook is a passing fad, feel free to let go of the hundreds of fans that can be reached through a single status update, and feel free to pass up daily opportunities to launch simple, cost-effective campaigns that have the potential to go viral and circle globe in minutes.
The time to begin your Facebook marketing strategy is right now, while the site is still growing in popularity, holding its own against Google +, and constantly adding new marketing apps and easy-to-use features for business profiles. As you develop your plan, here are a few steps to keep in mind:
Make use of what the site has to offer
Give your profile page a distinctive voice targeted to your core market, and then post regular updates that draw in new fans. As your footprint grows, make the best use of communication channels established with fans who have already signed on. Use the Facebook Places feature to reward fans for checking in, and be sure you maintain a steady stream of valuable information, deals, promotions, and rewards for self-identified followers.
Don’t just use your Facebook platform to post clever but passive updates. Engage your audience with calls to action. Sponsor contests with prizes. Organize voting events. Develop games and memes that encourage involvement. And launch charitable campaigns that require fan support in order to succeed. For example, offer to contribute a certain dollar amount to a charitable organization in response to each like, click, message, or specified action.
Use can also use your Facebook campaign to strengthen relationships with partners and sponsors. Disseminate their deals in addition to your own, mention them, and channel fans to their pages.
Launching a Facebook campaign on your own means learning the ropes through trial and error, this, can be expensive and awkward. But an established firm like SevenAtoms can call upon years of experience and volumes of data to help you reach your goals. We’ve launched plenty of Facebook marketing platforms, and we know what works and what doesn’t. Put your trust in us and start taking full advantage of your social media resources.
Image By: Sean MacEntee