In the constant quest for buzz and brand loyalty, almost all experienced marketing professionals have had to navigate that treacherous period of quiet between the end of one campaign and the beginning of the next. These chapters are inevitable as long as your company invests the necessary time and research prior to a launch and spends equal time analyzing metrics and lessons learned after a campaign ends. And unfortunately, these quiet periods can represent a fragile hold on consumer attention, which often drifts away when the blogosphere falls silent and your logo disappears from the scene.
So how can you keep the noise level above neutral during these necessary lulls? How can you make sure that during your cycle of highs and lows, even your lowest lows are still pretty high? And most important, how can you increase the staying power of your efforts, so you don’t have to work to reclaim the same market share over and over again?
To keep your brand top -of-mind between campaigns, you’ll need to work harder to understand what your target market wants. These are the times when customer outreach efforts pay off. If you aren’t staying in constant touch via surveys, focus groups and other contact channels, now is the time to start. In order to win and keep loyalty, you’ll need to maintain a tight, and constant, understanding of which moves bring your audience closer and which moves turn them off.
You’ll also need to enlist the help of a professional online marketing team with access to vital data and years of experience across broad market channels, all of which can be used to your advantage. Here at SevenAtoms, our experts can help you identify and shore up the weak points in your over strategy, so you can stop letting customers slip away between campaigns. Call us for a consultation and find out what opportunities you may be missing.
Image By: Maria Reyes-McDavis