The one thing that the internet does best is collect and present data. As time goes by we have seen an increase in how sophisticated this information gathering process has become. The same goes for social media sites, which continue to develop at an amazing rate, increasing user functionality and becoming more effective for marketers. As social media advertising has evolved, it has gone from general, billboard style ads that don’t target anyone in particular, to far more specific advertisements that are chosen based on a hundred different factors. Social media sites do most of the work for you, gathering a wealth of information about potential customers; it’s just up to businesses to use this information in their social media advertising.
What gives social media ads the leg up on other form of advertising is that they target people with known interests that encourage them to try your product. So if you are the owner of a bakery, you can target local potential customers who are known to have a sweet tooth (perhaps because they Liked a brand of cookies).
Last month Facebook announced Custom Audiences and social media marketers rejoiced. This amazing new feature allows businesses to present an existing email list and then have Facebook use ads targeting specific groups within that list. For example, if you are a major airline and you have customers who make regular trip to Hawaii, you can target those individuals when rates are low with Facebook with ads.
The amazing thing about social media is that it is constantly getting better at connecting people with the things that interest them. As sites like Facebook and Twitter integrate themselves with other social media sites like Pinterest and Spotify, they become more efficient at accumulating data on peoples preferences and make it even easier for them to connect with brands.
Do you want to see what the pros at SevenAtoms can do for your social media advertising? Contact us by calling (925) 566-6969 or by visiting our contact page.