For several years now, social media has provided a much touted marketing platform for any business with an e-marketing component. Social media was the believed to the most powerful way, if not the only relevant way, to generate word-of-mouth buzz in an online landscape. And social media provided the rare but intoxicating chance that an e-marketer’s greatest dream might be fulfilled and a marketing message might go “viral”.
Optimizing social media was simple at first. A company only needed a Facebook page, a Twitter feed, and someone to update them on a regular basis. But now things have become more complex. The competition has increased, social media is expanding beyond Twitter and Facebook, and social media consumers have become more savvy and less receptive to second rate marketing efforts.
How can a clever e-business owner or marketer keep up with these changes? Is social media still relevant at all? And if it isn’t, then where has consumer attention gone, and how can we follow?
First, social media is as relevant as ever, if not more so. Second, the best way to take advantage of this newer and faster-paced marketing landscape is to hire a professional. Marketing consultants are fiercely competing for a way to use their tech savvy to support your business strategy. Costs are low, skill sets are high, and new changes and innovations arrive on the landscape every day. If you try to navigate these changes yourself, they can easily draw your attention away from the core task of running your business. This is a flourishing and bewildering age for e-commerce, and if you head into that wilderness, you’re best off with an experienced guide. Make the most of your marketing budget and hire an expert to get the strategic help you need.
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