Newsletter Marketing Benefits for your Small Business

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newsletter marketingThere is a common misconception that newsletter marketing isn’t very effective today. However, surprisingly, it can make a huge difference for many small businesses out there. Publishing content is very important for a business, and investing time in newsletter marketing will make an effect small or large. Whether you start with a monthly newsletter, or weekly, content is key to appealing to your readers. Utilize the content in the newsletter to direct your readers to other material that is posted on your site, and to the services you’re offering.

Advantages for Newsletter Marketing

Using newsletters for your business growth is a great way to keep your readers updated about any new services, products, or improvements that taking place in your business. As much as you connect with your readers through your site directly, a newsletter can add to that content, and redirect a reader to be exposed to more content they may have missed on your site. The purpose behind a newsletter marketing strategy is to connect with your readers on a personal level, and build your brand through the inbox of your readers.

Tracking your Newsletter

The only way to create improvements in your marketing strategy is to understand how your readers are actually reading your newsletter. It’s important to keep track of the metrics that are involved when your reader opens your newsletter. There are several newsletter marketing services that can help manage the analytics of your newsletter, such as links that are clicked, number of times opened, and the time spent reading it. By knowing what your reader indulges in from your newsletter, you will have a greater chance of improving your content based on this information. Attracting your readers with attention-grabbing headlines, and interesting content, will keep your metrics positive, and have an effect on the amount of readers you gain.

Learn more about how the experts at SevenAtoms can help your small business with newsletter marketing, and other services. Feel free to email us, or give us a call at (925) 566-6969.


Image By: RambergMediaImages

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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