Your business, no matter its size or industry, should be publishing. Why? Because creating content is one of the best ways of staying in touch with your customers. And when you publish content through online channels, you establish your subject matter, as well as remain on your customers’ screens and near the top of their inboxes. Luckily, creating newsletters and email marketing campaigns doesn’t have to be an expensive proposition for your business. Here’s a list of the best priced and easiest to use online solutions:
- MailChimp has a marvelously uncomplicated newsletter tool for making custom newsletters, beginning at $10 per month.
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There’s also a companion smartphone app that lets you track click-through rates, subscriptions, and revenue. The service is easy to integrate, thanks to the support for various platforms, including Facebook.
- ConstantContact has products to help with event marketing and online survey platforms, starting at $15 per month. You’ll get full back-end analytics to monitor conversion rates and social media sharing.
Their templates are easy to set up, even if you have minimal graphic design skills.
- MadMimi gives you stylish designs that brand email promotions without sacrificing performance.
You can juggle multiple subscription lists, customize your email sends, and publish content to the Web. While it’s more affordable – some packages cost as little as $8 per month – it does have fewer features.
- iContact has flexible plans starting at $14 per month. Their pre-designed templates are ideal for anyone who dislikes building newsletters.
The most useful feature is the support for website and social media sign-up forms so you can attract readers using your site or Facebook page.
Explore any of these services and you’ll see how quickly and inexpensively you can start an email marketing campaign. Publish your content online and watch your business grow!