So you’ve just started a small business and you have a fantastic product, but nobody’s buying it. I’m here to tell you why. First, are you sure your product is actually fantastic? Because I know people like to embellish to make themselves sound cooler. Like, last week, I played HORSE with Kobe Bryant. And I won (okay, not really, but for a second you almost believe me, right?). So you’ve double-checked that your product is great. But still, nobody is buying and you can’t really afford TV advertisements. What do you do? Go social.
Tweeting. Blogging. Facebook. We've all heard of them. Many of us have used them. But does anyone pay attention? Lets face it, we all want to know someone out there is listening. And, at least according to the 2010 Social Media Marketing Industry Report by SocialMediaExaminer.com, they are. The report finds that "85% of all marketers indicated that their social media efforts have generated exposure for their businesses." Smaller businesses reported higher degrees of gained exposure, with nearly 90% of marketers reporting a significant increase.