As a staffing agency, social media is an essential part of your recruitment strategy. It is a powerful tool to engage with potential candidates and clients and build your brand. It can help you connect with clients, build your image, manage employees, and even help with both centralized and decentralized recruitment. However, managing social media […]

Almost every marketer knows about the importance of using videos for their B2B marketing strategy; however, most of them aren’t sure where to start. In the post-COVID era, many B2B businesses are facing new challenges and are struggling to drive traffic and generate leads or sales. It’s getting tougher day by day to stand out

Influencer marketing has become a popular marketing strategy in recent years, with businesses of all sizes utilizing social media influencers to promote their brand and reach new audiences. This blog post will explore influencer marketing, why it has become so popular, and how businesses can plan and execute effective campaigns. What is influencer marketing? Influencer

Got sweaty palms every time you think about advertising your business?  We don’t blame you.  From managing ad budgets to nailing your sales copy to catering to prospects at various funnel stages, there’s a lot to do and keep up with.  And you want to know the hard truth? Ad campaigns can be a complete

Account-based marketing’s approach to content through content syndication is an excellent way for many businesses to generate leads. In this article, we’ll cover a few of the best practices you should apply if you plan on using this approach to your content strategy. What is ABM content syndication? Before we give you tips and best

In today’s highly competitive ecommerce landscape, businesses must continuously refine their strategies to stand out from the crowd and maximize their sales potential. While online analytics tools have become a go-to resource for understanding customer behavior, one valuable data source is often overlooked: call analytics.  With more customers reaching out to businesses through phone calls,

Navigating the vast sea of data generated every day can be overwhelming, but it’s becoming an integral part of the hospitality industry.  In the world of hotels, Big Data is revolutionizing the way we understand and target customers, boost returns on advertising campaigns, and make informed strategic decisions.  But, how exactly can you leverage this

Introduction Technology has revolutionized the way businesses market and advertise their products or services. As technology advances, it’s important for businesses to keep up with these changes in order to stay ahead of the competition and maximize their return on investment (ROI). In this blog post, we’ll explore how businesses can use technology to improve

There’s something that we’ve been seeing a lot with B2B marketing – businesses making an oversized B2B content marketing strategy mistake… like rental truck drivers who don’t see the “low bridge” sign and go full speed ahead. Maybe you have also fallen hook, line, and sinker for the B2B content marketing strategy narrative pushed online.  You’ve

Cloud computing has significantly transformed business operations, enabling adaptable infrastructure, storage, and software solutions. The transition to cloud-based technology has also introduced specific cloud data security issues. A Verizon report suggests a 13% increase in ransomware attacks in 2023. Increasing cyberattacks require extensive security measures to ensure cloud data protection. What makes cloud security a