Pinterest is the social network powerhouse that everyone is talking about—if they’re not already on the site browsing and pinning. More and more businesses are focusing their content marketing efforts on the platform, pinning blog posts, product pages, and other digital assets that appeal to Pinterest’s 100 million monthly active users. For ecommerce businesses especially, Pinterest provides the opportunity to promote high-quality visual content to a vast audience and convert leads into customers directly from the platform.
Need more proof that you should incorporate the social network into your next content marketing push? Pulled from Ahalogy’s 2015 study, we’ve compiled seven astounding Pinterest ecommerce statistics that show that for ecommerce companies, pinning truly does lead to winning:
- 73% of monthly active pinners have bought something new they discovered on Pinterest. Pinterest inspires action. Ecommerce businesses can take advantage of Pinterest users’ purchasing intent by making product images pin-able on their website and regularly pinning product and marketing content to the social network themselves.
- Almost half of monthly active pinners indicate they are using Pinterest more often than when they first joined. And not only that, 46% stated their site visits are longer now, too. These statistics indicate that Pinterest usage is increasing, meaning your brand needs to create or strengthen your digital presence on the platform in the coming year.
- 42% of monthly active pinners see themselves as early adopters of new trends. Those same people view Pinterest as their top resource for researching new things to try. By marketing your ecommerce business on Pinterest, you’re targeting the very trend-setters who could be your future product evangelists and promoters.
- There are 75% more male pinners in 2015 than there were in 2014. If you were hesitant to market on Pinterest after hearing that it was a primarily female-dominated platform, then rest assured: Male usage of Pinterest rose a whopping 75% this year, and is projected to keep rising.
- 64% of monthly active pinners look at items they’ve pinned while in a physical store. And this number is up 30% from 2014! Pinterest doesn’t just influence the digital sphere. Retailers who have physical stores can take advantage of the fact that not all consumers who make a purchase after seeing a pin do so online.
- Half of monthly active pinners use Pinterest instead of engaging on other social media sites. Pinterest’s audience is a devoted one. By content marketing across the platform, you’re reaching a vast and engaged group of users who truly love the site’s format and will appreciate you joining in with your own posts.
- However, monthly active pinners tend to belong to more social sites than online consumers (3.7 compared to 2.2). What does this mean for ecommerce businesses? Extended reach! Since pinners generally belong to more social sites than regular online consumers, they’re more likely to promote your brand and products on your behalf across those other non-Pinterest channels, lightening your workload.
Image source: Mike Mozart