Your business has experienced the sting of the recent recession and you’re considering bankruptcy. Although you enjoy working for yourself and have worked hard to achieve your goals, the decrease in clientele is causing your dreams to fall apart. Before you hang up the towel and file, consider taking your business online.
On average, the consumer visits the Internet at least once per day. Whether for business or pleasure, individuals find themselves engaging in web content for at least five hours per day. Studies conducted by Stanford University show that an entire generation of young Internet users do not even bother with a company that does not have web presence. In addition, women purchase more goods from companies with websites than those without. In this world of high technology and special gadgets it appears that businesses found on the web are the winners, and those lacking such presence are the losers.
While thousands of companies are reaping the benefits of 90 million faithful Internet users, you are the one business being left in the cold because you refuse to invest in a website or blog. Although your aim is to save money and make a profit, you are limiting yourself to a small community of buyers when you can have billions of patrons. A small grocery store in a community of 60 residents is limited to a maximum of 120 customers if those sixty people tell another person about the market. A franchise store that takes advantage of the web market, however, can increase clientele by over 100%. Such business can essentially go from a word-of-mouth company to a large multimillion dollar corporation with a simple blog or website.
Blogging may not be your fancy, but it is the majority’s past time. You may not like the Internet, but your customers love the web. Instead of allowing your business to fall prey to the economic crisis, fight back with a professionally written blog.