Chances are good that your businesses is reevaluating its marketing strategy and planning for the year ahead. The New Year is always a time to look at what trends are happening in the world of marketing and to makes plans accordingly. When it comes to SEO, there are a number of points that you need to consider. That is why we have come up with a list of things that you should incorporate into your SEO strategy for 2013.
- Focus on Local Search and Mobile
This past holiday season saw the largest influx of mobile devices breaking into the market yet, so you should keep mobile in mind with your SEO efforts. People are turning to phone books less and using search engines to find local businesses, meaning you need to have that base covered as well.
- Plan on More Changes to Search Engines
Despite being the clear leader when it comes to search, Google certainly hasn’t been letting up on its efforts to evolve its engine. Last year saw two major updates and many smaller ones. There will no doubt be more this year, meaning you may have to radically change your web pages optimization and the type of content you post. Also, Microsoft’s Bing is gaining some traction, so you should also make sure that your SEO strategy factors it in as well.
- Embrace Google Plus
Whether or not you have focused on Google Plus in the past, this is certainly the year to embrace “the other social network.” Google worked hard last year to begin tying search results to presence on Google Plus and is certainly going to continue the trend in 2013, so you should make sure that you have a strong presence on it.
If you are really planning on making 2013 the year you dominate search results, then you should look into partnering with the professionals at SevenAtoms. We can help develop a strong SEO strategy that gets your business noticed. We can be reached at (925)566-6969 or by going to our contact page.
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