Questions to Ask your Potential Inbound Marketing Services Firm

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Lately, have you been thinking about how difficult it is to attract new leads, and grow your business? The quick and easy answer is to look into hiring inbound marketing services. Why exactly? Because it is literally the easiest approach to bringing in new leads without having to spend time on traditional marketing strategies.  If you’re looking for the perfect inbound marketing firm to provide solutions to your marketing needs, here are some questions you must ask:

  1. What is your expertise in developing an inbound marketing strategy?

When looking into hiring inbound marketing services, it’s important that the firm be experienced in the field. The firm should be able to provide various success stories of its past or current clients, and show successful results. Although the strategy is important, it’s not as important as the results that follow through. As a business owner, you should be concerned more with the amount of leads the strategies are bringing in, and the return on investment the inbound marketing firm is bringing you.

  1. How available will you be if I am not satisfied with the execution of a portion of the strategy?

Availability and responsiveness is an important factor to look out for. When reviewing different portions of your inbound marketing strategy, if you’re not happy with some of the content, you need to make sure the firm is reliable in response time. This may be something to discuss when looking into inbound marketing firms. If you don’t plan on being greatly involved in the strategies, then you want to ensure that at the least, you should be expecting a breakdown of what has been done to enhance your site to attract leads. If you do plan on heavy involvement, then make sure the firm is responsive, and is able to answer any questions you may have, or be able to make any changes you wish to see.

  1. How do you execute your strategy to maintain a consistent flow of growing leads?

When looking into inbound marketing services, you need to ensure that the firm can consistently deliver content, optimization or any other strategies in place to have a constant flow of growing leads. Consistency is very important when it comes delivering SEO content for an inbound marketing strategy, and maintenance is a huge factor. Confirm with your firm that there will be a continuous effort to bring in new leads for your business.


Image By – Javier Cañas Lara

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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