If you’re looking for tested, data driven SEO techniques and serious professional help with your search engine strategy, it’s never a bad idea to seek the help of an established online marketing firm. Having a team of SEO experts on your side lets you optimize your small business web presence while keeping your own attention focused on the daily demands of your company. But there are a few simple tweaks that you can and should consider pursuing on your own, if you haven’t already. These easy fixes can help you boost your rankings and get a simple leg up on your online competition.
First, check your text. Review your blogs, articles, about us and contact pages. Even if you bypassed the services of a professional writer and put them together on your own, they can significantly bolster your SEO. But only if you checked the Google Keyword search tool for profitable keywords and then incorporated these words into clear, typo-free, and grammatically correct pages of text. Search engine algorithms are now taking note of grammar and spelling and factoring them into assessments of overall quality. One creatively spelled word on your small business website can cause trouble, and it’s the easiest thing in the world to fix.
Second, check out your competition. Really. If you haven’t taken a close look at your local and national competitors, go online now and do some productive stalking. Find out what online channels they’re exploiting, see how many Facebook fans they have, and do an honest comparison of their website and yours. If you can’t come up with any potential adjustments, that’s fine. But you probably can.
Finally, actively monitor your analytics. Quick, without looking, how much information can you rattle off about your traffic fluctuations, including page views, click-throughs, online sales patterns, and target web audience? It’s easy enough to keep track of these things, but many small online businesses just don’t. Or they do, but they don’t take decisive action based on available data. Don’t be one of those companies. Take control. Knowledge is power.
A few simple steps can help you optimize your search engine rankings on your own. But if you need help, don’t hesitate to reach out to the SEO experts.
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