A newsletter is the best way for your business to touch base with its customers (as well as potential customers) and keep them apprised of what is happening with the brand. It isn’t an advertisement; it is a breakdown of all of the important details that you feel your customers should be aware of. Blatant advertisements usually get deleted instantly from customer’s inbox anyway, so there is no point in trying to simply pitch a product or service to a customer in that way. Newsletter marketing is above all things informative and helpful. Since it costs nothing to distribute a newsletter online it becomes clear how they are an efficient way to market your business. They distribute a good amount of content for your brand in a way that is easy and compelling for your customers to read. Let’s take a look at the two biggest ways in which newsletters grow your business.
Newsletters Help to Strengthen your Ties with Your Customers
Newsletter marketing make great business sense because they help to deepen your relationship with your customers. They give them the feeling that they are getting inside information, as if they were part of an exclusive club. This leads to greater loyalty to your brand and makes the customer more receptive when you do advertise to them.
Newsletters Encourage your Customers to Look Further
A newsletter encourages your customers to engage with your brand in other ways. Since the information you present to them is just a summary, they have to dig a little deeper if they want to learn more. With links placed within the content of your newsletter you can direct your customers back to your site where they can read more or possibly make a purchase.
If you would like more information about SevenAtoms’ newsletter marketing service we have that available for you here.
Image By: Micky.!