Say Goodbye to Google Places (And Learn to Love Google+ Local Pages)

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Google recently began replacing Google Places pages with the new Google+ Local pages. The move is seen as Google’s attempt to compete with Facebook Pages and escalate the use of social media marketing. What’s at stake for your business ?

  • If you have a Google Places page, all of your basic information should have been switched to the new design.

    Image Credit: heiwa4126

    If you already have a Google+ business page, you should maintain it. Be aware, though, that more changes are on the way. Google will eventually merge your Google+ business page with your local page presence.

  • If you haven’t already done so, now is the time to update your Google profile. You’ll need to expand your web presence by posting content regularly to Google+ Local Pages.
  • To see what the change looks like, go into Google+ and look for the new “Local” tab in the left hand sidebar. You can search for specific places or browse through categories.

    Click on a listing and you’ll get the Google+ Local page, which features location and contact information, photos, reviews, and Zagat scores/summaries.

  • Why Zagat ratings? Google feels that the rating, based on a 30 point scale, can express more differentiation and nuance. Scores for factors such as food, service and atmosphere now replace the old 5-star rating.
  • Reviews and recommendations from your Google+ Circles will show up in your searches.

    Image Credit: Magnet 4 Marketing dot Net

    For example, if you search for Thai restaurants, you will likely see reviews from friends who recommend a particular place.

As you can see, business owners are faced with greater demands to learn to use Google+ to their advantage. The good news is that there is a lot of potential SEO in this change since the new Google+ Local pages will be indexed. So take the time to learn Google+ or ignore it at your own peril!


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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