If you’ve invested time and resources into building a website, then it only makes sense to invest in promoting it. After all, what’s the point of having a website if it’s going to stay invisible? Search engine optimization consists of techniques used to improve your rank in search engines for certain keywords.
Seeing as 75% of searchers never scroll past the first page of search results—and especially with Google’s new ad layout change—having a solid search engine optimization strategy in place could mean the difference between mediocre and successful marketing results. Below, we share five reasons why investing in SEO is a must for online business success.
5 Reasons to Adopt a Search Engine Optimization Strategy
1. Your Competition is Already Doing It
All businesses have competitors, and there’s a good chance that yours are already using SEO to better their search engine rankings. In one survey, eighty-five percent of retailers said they considered SEO their most effective way of gaining new customers. Simply put, getting on top of your brand’s SEO gives you a competitive edge.
2. You Can Be Where Your Customers Are
Another reason your brand should have a search engine optimization strategy is that your customers are most likely online and regularly using search engines to source new products and services. One study showed that 81% of consumers research potential purchases online before buying. If your goal is to improve the visibility of your business to customers, isn’t it important to strengthen your presence where they spend the majority of their time?
3. You’ll Get More for Your Money
Compared to traditional advertising methods such as T.V spots, radio, newspaper, and magazine ads, search engine optimization is much more cost-effective. To make things even better, you don’t have to pay for SEO services indefinitely. Once you have a working strategy in place, it’s just a matter of following the rules and continuing to provide value to your site visitors.
4. SEO is a Long-Term Strategy
Search engine optimization isn’t just a fad that will come and go; it always has and always will go hand in hand with online marketing. Though the parameters have changed over time, the techniques still remain intact. And with search being a multi billion-dollar industry, you can be sure it’s not going anywhere anytime soon.
5. Mobile Optimization Is On the Rise
If your brand’s online presence isn’t optimized for mobile, then you’re missing out on a lot of the action. Smart phones have become so widely available that mobile internet access surpasses desktop worldwide. What’s more, an estimated 84% of mobile users use their device before or during a shopping trip, meaning an SEO strategy will help you improve your visibility to consumers who are most likely to want to purchase what you’re offering.
Build Your Brand’s Search Engine Optimization Strategy
SEO isn’t rocket science or magic, and it is very much in play in today’s digital landscape. Want to talk to an expert about how to improve your SEO? Contact us today.
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