While generating leads is considered by some as the main goal of social media, branding is also a huge factor and one that should figure significantly in your social media marketing strategy. Sites like Facebook and Twitter offer an incredible opportunity for your company to define itself online, giving your brand the ability to communicate your corporate culture and assert your place in your industry. You may, however, not be entirely sure how social media can help define your brand. To help you with this, we have come up with an explanation on the various factors that go into social media branding and how they help your business.
Points of Difference
One of the most practical uses of social media branding is using it to help separate you from the competition. You can highlight your points of difference and talk about them on a regular basis, helping your potential customers to better understand your company and why they should do business with you.
Customer Service
Another major way in which social media can be used for branding is as a customer service medium. There is a continuing trend for customers and potential customers to consult a business’ social media page in order to ask questions about products or services. By having a strong presence on social media sites and responding quickly to followers’ questions, you show how important customer satisfaction is to you. Moreover, a great customer service experience on a site like Facebook is highly visible to others who visit your page, helping to further improve public opinion of your brand.
The Industry Expert
Finally, social media branding allows you to assert your brand as an authority in your industry. You can use your social media channels as a way to express your businesses opinions about topics in your field and help define you as an expert. Discuss your stance on hot topics in your industry and where your company sees your industry going in the near (or far) future.
If your business is looking for help with developing your social media branding strategy, then consult the experts at SevenAtoms. We can be reached at (925) 566-6969 or by visiting our contact page.
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