If you are having trouble finding new customers you should consider expanding your marketing efforts into social media. It is perhaps the single best source of new leads and a great way to turn those leads into customers. It is important to know that you are going to have a plan if you are marketing on social media. While you may have a Facebook page for your business, that doesn’t mean that potential customers will just start following your brand on their own. When it comes to social media in business, you have to actively engage with them and give them something to talk about. However, if you do this, you will find that social media will give you more leads and give you better leads.
Social Media is Where People are at Online
There are currently over 1.2 billion active Facebook users, which comes out to roughly 11% of the global population. There are on average 190 million Tweets that occur each day. Social Media is simply where people are at, and if you don’t have a strong presence there then your business may find itself left behind.
Social Media Helps Bring in Better Leads
Since social media is all about sharing information and making connections, you will find that you will get quality of leads. Here is a scenario that happens very frequently: A customer Likes a piece of content that you have on Facebook. This is then seen by that person’s friend. That person already has a higher opinion of your brand because their friend basically vouched for you by clicking the Like button. This means that when the friend visits your Facebook page they are already more receptive to your brand.
If you would like more information about social media in business we have that for you here. Do you have a great example on how social media helped your business? Please let us know in the comments below. If you are interested in SevenAtoms’ social media marketing services, please contact us here or call us at (925) 566-6969.