Social Media Influence

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These days, everyone is involved with social media.  Many businesses have people dedicated to following their twitter feeds to make sure their clients are answered and engaged.  We’ve talked before about how these simple interactions can really impact how a customer views your business.  However, Social Media can be more than just a self serving tool to promote your business – it can be a tool to bring awareness to other causes or articles that are close to your heart.

Why would you choose to do this on your business feeds vs your personal ones?  Obviously some links or causes would be more appropriate on a personal level, however if you feel strongly for an event that would affect members of your local community – why wouldn’t you choose to bring light to it with your businesses news feeds?

Posting about local events or causes can not only potentially help your cause, but it can also help your social media score.  Your social media score is all about your social influence and is rated by several different factors.  Services like Klout or Peer Index, are simple tools that you can use to monitor your influence score and give you guidelines of how to increase your influence.  By signing up with either service, you can view a more in depth score analysis like how you share information or engage your followers.


Of course, your true influence can’t be measured by a simple score.  Like many apps, it’s just a tool to help guide us in the right direction.  Find a way to define your small business.  Do you want your social media tools to only be self-serving or do you want to take it a step forward and find a way to make your clients want to read your feeds or follow you.

Building strong relationships with your followers or other businesses is something people have done long before social media marketing came to the scene. Using the tools mentioned here to your advantage will only help you build a good social media influence – however, if you do need help with your social media marketing, contact SevenAtoms and find out how we can help you.

Have any tips or tricks you’d like to share about building influence?  Please comment below!


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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