Your business has a lot of faces. Your website, your blog, your customer service department, and even your staff all represent your company. The thing that can have the most impact on your online reputation, however, is social media. We have seen social media marketing rise from a fun little “hobby” in the world of advertising to a full blown, essential piece of any business. It has become the preferred way for consumers to interact with a business and is the face that they see on the day to day basis. Let’s take a look at just how your approach to social media marketing effects your reputation online.
The Honest Face
Here is something that you must keep in mind about social media: it gives you’re brand a more human face. If that unabridged, more candid face isn’t a pretty one, then it will have a negative effect on your reputation. This means you have to be honest when talking to followers on social media. You can still be more casual in your discourse, but remember to still be respectful.
The New Customer Service Channel
While you may not think of it that way, social media has become a huge avenue for customer service. People like asking questions about your products/services on social media because it is a lot more accessible and easy. That being said, the expectation is that when a query is made, that you respond to it the same day, if not in the same hour that it is posted. Also, people choose social media to ask customer service questions because if you don’t respond or don’t respond appropriately, then it will be a very public snafu and therefore reflect poorly on your business.
The Community Factor
Social media is, of course, a great way to build a community around your brand. The advantage to having a community is that it does a lot of the work for you, as your followers reach out to their friends and family and encourage them to follow you as well. When your social media marketing strategy presents your brand well, your community will grow and therefore bring you more leads.
Should you need help with your social media marketing strategy, then please contact us here at SevenAtoms. We would love to help. You can get in touch with us by checking out our contact page.
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