Social media provides businesses access to a vast and targeted audience that they can connect with and convert, making it an excellent channel for disseminating content and growing a brand.
But, with the many different social media strategies and platforms available to choose from comes plenty of chances to end up wasting time and resources. You can’t drop everything to spend your time being active on every available platform, so how do you know where to start? Follow these three tips to help you figure out where to focus your efforts, and get your social media up and running in no time.
3 Tips for Choosing the Perfect Social Media Platforms for Your Strategy
1. Make A Plan
How much of your time and money do you intend to spend on social media? What is your ultimate goal in having a presence? Answering questions like these will help you narrow down your choices when it comes to social networks. Remember that success with social media comes from being active and engaging with others. Whether you will be executing your social media strategy by yourself or as part of a team, keep in mind the amount of time it will require to maintain an active presence on your networks.
2. Understand Your Audience
It goes without saying that the better you know who you are looking for, the easier it will be to find the right platforms through which to connect with them. Develop and flesh out detailed buyer personas to help you get a picture of your ideal audience. Then, you can use search and targeting tools on social networks to see just how present they are on each platform. This information will also be crucial when it comes to crafting content for your social platforms.
3. Know Your Options
The great thing about modern social media networks is that they allow you to target an ideal audience. However, you need to know where your target audience is most likely to be when choosing the right social platform. Start by understanding the basics of each platform and key user demographics, and you’ll have a better idea of which ones are right for you.
- Facebook continues to be the behemoth of social media, with over 1.5 billion active users as of 2015. Chances are your audience is on Facebook, so setting up a page should be one of your priorities. However, due to the constantly changing algorithms that Facebook uses, it may not be the best network to have maximizing the visibility of your content.
- LinkedIn is ideal for B2B companies because it is all about connecting in a professional context. If you are looking for attract the eyes of people in specific positions in specific industries, LinkedIn will offer you by far the best targeting features.
- Pinterest has shown significant results for e-commerce businesses in terms of driving traffic to online stores and converting to sales.
- Twitter is hugely popular among young adults and is great for engaging with thought leaders from just about every industry.