Do you ever feel like you are talking to a wall? It’s important for companies to get the word out about their brand in order to both retain and attract business. Social media marketing allows you to start a conversation about your brand with your clients or consumers. Why social media? Consumers are not thumbing through newspapers and looking at advertising, which is one of the reasons so many publications are shutting their doors. Companies must go where consumers are. Your consumer or client is on Facebook, Twitter, Pinterest and other social media websites.
Image By: khalid Albaih
Social media marketing plans help humanize brands. Consumers want to have a conversation with a company. They don’t want to be told just how awesome the brand is or that if they don’t drink your Kool-Aid they won’t get to play with the cool kids. Your clients and customers want to feel like they are important. They want to feel engaged. Who do you engage the consumer?
- Provide online forums, so that consumers can talk about your brand. For example, you have a hot sauce company and you create a forum so people can share recipes that showcase your product.
- Write a weekly blog. By adding fresh material to your website, you get a higher Google ranking and inform the public about new services or products.
- Tweet your heart out. Avoid one-way conversation Tweets. Ask your followers questions. For instance, shoe companies can ask their followers questions like: Which shoe from our line is best for a night on the town?
The secret to successful social marketing plans is that they treat their clients or consumers like they are equals. Consumers are distrustful of stodgy corporate types telling them what is missing from their lives. Try starting a conversation with your customer about how your company can serve them better. You’ll get responses that make your company better.