Your newsletter is an integral part of your inbound marketing strategy. It is how you maintain regular contact with existing clients, past clients, and leads who have shown repeated interest in your brand. It takes a bit of time and energy to put together a newsletter and if you aren’t familiar with publishing or graphic software it can be hard to make it look professional or impactful. The greatest challenge when it comes to newsletter writing, however, is the content itself. There is a very small window of time that you have in order to grab the reader’s attention and compel them to read the content through. This means that your content has to have a very strong impact very early on. The best way to ensure that this happens is to hire a newsletter writer.
A professional newsletter writer will do the following…
- Create a compelling title in order to get the reader to actually open the newsletter. Considering how much email the average person gets over the course of the day, it is critical that your newsletter stand out.
- Write well researched content. Once the reader has actually opened the newsletter, you only have a few precious seconds in order to keep them invested. Offering helpful, interesting content is how you do that.
- Add strong calls-to-action and links. You newsletter is just a piece of your total inbound marketing efforts. A newsletter writer can help guide your reader to take an extra step and follow a link to your blog, website, social media page or any other location in which they can do your business some good.
When looking for a newsletter writer make sure that they have experience and that they can show you samples of their work. Going with a newsletter writing service like SevenAtoms means you will get a writer with plenty of experience and can help you see a ROI on your newsletter. We can be reached by calling (925) 566-6969 or by visiting our contact page.
Image By: Horia Varlan
