The Importance of Search Engine Optimization and How to Create the Right Keywords

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Search engine optimization, or SEO, is a vital component of any online marketing strategy. A large percentage of online sessions begin with a visit to a search engine, and if your company site ranks high in search engine results, you’re likely to draw more visitors.

For a tree surgeon, ideal SEO means that a user with a sick tree can head to Google and type almost anything into the search bar. “Tree diseases”, for example, or “tree surgeon”, or “local tree surgeons in Syracuse,” and no matter what she types into the bar, the tree company appears at the very top of her search engine results every single time. This is not quite possible, but the better your SEO strategy, the closer you come to making this situation a reality for your company.

To do this, you’ll need to make to make sure your website stays popular and relevant, and your site will need to contain the exact words that potential customers will use when they conduct searches. The best way to select perfect keywords is to gain a crystal clear understanding of your target market. But as a general guide, you can also examine the Google Adwords Keyword Search tool, which can give you some insight into how much advertisers are paying to use certain phrases in their ads. The most expensive words are typically the most widely used by internet surfers.

Keywords should form just one component of your SEO strategy. You’ll also need expert content development and backlink placement, both of which can give you an edge among Google’s vast volumes of indexed sites. A good marketing and SEO firm can do much of this work for you, so you can keep your attention focused on your core business functions.


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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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