A few months ago Facebook introduced the Timeline feature, which allowed users to chronologically organize their wall content. A little while later, the Timeline became applicable to business pages as well as personal profiles. If you’re using Facebook to promote your business and increase your marketing impact, the Timeline feature offers a whole new way to reach out to potential customers and build new contacts and connections.
And now the Facebook Admin Panel offers a great way to manage these new contacts. With the Admin Panel in place, you can broaden your reach, but that’s just the beginning; You can also measure the success of your marketing efforts and monitor shifts in your target demographic. As your customer base grows and changes, the Admin Panel allows you to keep up.
Here’s a list of key features:
- The Notifications Panel
The Notifications Panel allows business users to keep track of every new Like, tag, and comment without having to move back and forth from the primary page. One screen can show you every new activity in a streamlined format and let you know every time you gain a new fan.
- The Insight Panel
The Insight Panel, our favorite new feature, can provide real-time feedback on the success of each of your marketing efforts. The panel shows three bars in purple, green and blue. The purple bar indicates each new piece of content you post, and the green and blue bars show the level of conversation, likes and comments drawn by that post. The Insight Panel helps distill volumes of useful marketing information into a single readable chart.
- Private Messaging
With the new Admin Panel and Timeline feature in place, you can finally exchange private messages with your customers and fans. This can support all kinds of customer service outreach efforts by allowing you to interact directly and personally with your client base. Messaging can also help you reach out to strategic partners, potential investors, and other supporters in a private venue.