Pinterest has become the social media platform of choice for a variety of businesses, and especially in the ecommerce industry. With over 100 million active users – over 90% of whom use the site to plan out their purchases – Pinterest is an excellent channel through which to funnel traffic directly to your online store.
Social media provides businesses access to a vast and targeted audience that they can connect with and convert, making it an excellent channel for disseminating content and growing a brand.
Social media has emerged as a top resource for marketing professionals and continues to be an effective way to generate B2B leads. No two networks are the same, so for a killer B2B social media strategy, it’s best to make a concrete plan of your goals (and tangible metrics for knowing when you’ve met them), and tailor your strategy to provide substantial content that engages with industry leaders and your followers.
In 2015, we posted a lot about just how effective LinkedIn marketing is for B2B companies, showing you how to optimize your content for the social network and why you should be using Lead Accelerator. Now, to honor the new year, we’ve compiled a list of “next level” LinkedIn marketing tips for B2B startups and established businesses looking to further maximize their use of the site.
The New Year is finally here, and if you haven’t already, it’s time to revamp your social media marketing strategies to help your business attract, close, and delight new leads and customers.
Pinterest is the social network powerhouse that everyone is talking about—if they’re not already on the site browsing and pinning. More and more businesses are focusing their content marketing efforts on the platform, pinning blog posts, product pages, and other digital assets that appeal to Pinterest’s 100 million monthly active users. For ecommerce businesses especially, Pinterest provides the opportunity to promote high-quality visual content to a vast audience and convert leads into customers directly from the platform.
Marketers know that creating a strong social media presence for your business is crucial to generating leads, interacting with customers, and driving sales. In fact, 83% of marketers indicate that social media is important for their business, which could be because social media has a 100% higher lead-to-close rate than outbound marketing.
The old notion that social media marketing isn’t worthwhile for B2B companies is officially dead. But many want to improve on the organic engagement social platforms such as Facebook, LinkedIn, and Twitter provide them and venture into paid social advertising. In fact, Salesforce’s 2015 State of Marketing report showed that 70% of B2B companies are looking to increase their spend on social media advertising in the coming year.