SaaS companies face a challenge unlike many other businesses. Not only do they have to attract customers and close sales, but they have to make sure their customers stick with them for the long haul. For SaaS marketers, this means you have to keep customers and leads consistently engaged and happy—but where do you start?
Creative burnout can happen to just about anyone.
When it comes to B2B marketing, having a well-developed content strategy will help you extend your reach and position your brand as an industry authority. However, with many other marketers also focusing on content as part of their present and future strategies, you’ll want to keep optimizing your B2B content marketing plan to make sure you stay ahead of the competition and on top of industry trends .
While traditional marketing efforts are often still used in a number of contexts, inbound marketing has become a critical outreach method for businesses today. Inbound marketing draws in potential customers with your online content, broadening your reach and driving traffic to your website and products.
Do you have PowerPoint slides from past presentations and webinars gathering dust on your hard drive? B2B marketers can turn them into powerful visual marketing assets by publishing them to LinkedIn SlideShare.
For B2Bs, social media is an effective channel through which to engage followers, promote marketing materials, and drive conversions. Many, however, don’t have the resources in-house to maximize their social media use and keep improving their effectiveness on their chosen platforms. That’s why for B2Bs, outsourcing social media management to an agency is often the best solution.
For many businesses, paid advertising remains an important channel for promoting products and services and generating sales—and social media is their platform of choice. Not only is social media where your potential customers most like to spend their time, now more than ever it’s also consumers’ go-to resource for discovering information about businesses, products, and services.
Having a blog is ideal for your digital marketing; you get SEO benefits, can draw in potential leads, and have a platform to show your knowledge and expertise in the field. But if no one is reading your blog, is it really as effective as it could be?
Effective B2B and B2C marketing typically require different approaches, and as a result B2B professionals tend to shy away from learning and using ideas that come from the B2C realm. However, being open to learning and utilizing strategies from different sectors can yield rewards in the form of increased website traffic and a boost in sales. Below we share four valuable marketing strategies B2Bs should steal from B2Cs.