Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?
As humans have evolved, we’ve learned the importance of delegating tasks and spreading the workload in order to maximize efficiency. Certain jobs simply require more than one pair of hands in order to be done well.
For eCommerce marketers, there are plenty of avenues through which to reach and engage a larger customer base—but many of these come with a hefty price tag. Leveraging content as part of your eCommerce marketing strategy can boost your exposure and increase conversions, while protecting your budget and resources. In the coming years, eCommerce marketers should increasingly focus on visual content, which is 40 times more likely to get customers sharing on social media—meaning you increase your presence without spending big bucks.
Online videos are one of the best tools you can use to build brand awareness and engage your audience. If you’re new to developing online marketing videos, it can seem a bit overwhelming. To help you out, we’ve put together four great tips for creating an awesome online video marketing strategy.
Pinterest has become the social media platform of choice for a variety of businesses, and especially in the ecommerce industry. With over 100 million active users – over 90% of whom use the site to plan out their purchases – Pinterest is an excellent channel through which to funnel traffic directly to your online store.
When providing a great mobile marketing experience, there are a number of factors to consider and things to do to create an effective strategy that works. Knowing mobile optimization best practices is the first step in ensuring you are successful in giving your consumers the best user experience they can get. Americans spend 3.7 hours daily or more on their mobile device, and mobile accounts for 70% of a consumer’s interaction with a brand. That is a large number to consider when planning the customer experience journey.
Social media marketing is a fun, challenging, and demanding task—one that saavy marketers are always looking to scale and hack. With so many platforms and so many different ways to try (and fail!) at effectively promoting your business across social media, who wouldn’t want a simple list of proven ways to maximize your efforts without overexerting yourself or your team?
As a marketer, you spend a ton of time and resources on your content marketing, from developing the content to creating a strategy to promote the finished product across social media. But as you also likely know, if your target audience doesn’t end up seeing your content, it’s not going to get you the results you’re looking for.
When it comes to B2B marketing, having a well-developed content strategy will help you extend your reach and position your brand as an industry authority. However, with many other marketers also focusing on content as part of their present and future strategies, you’ll want to keep optimizing your B2B content marketing plan to make sure you stay ahead of the competition and on top of industry trends .