What makes a great landing page?
People prefer shopping online because of the convenience it offers, but why do most consumers click away without completing their purchase? Take a careful look at your checkout process, since it can be the reason why those abandoned shopping carts are piling up. If you think this might be why your sales are not picking up, try implementing these 10 proven techniques to increase your ecommerce conversion rate.
In eCommerce, there is serious money that can be made during the holidays. So, if you want to increase your sales, you need to start planning your holiday marketing campaigns as early as possible. Is there an ideal time for this? Well, some marketing experts suggest launching your campaigns in September, while others insist that July is the best time to get started.
Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool. Advertising on the social media platform has only been available since 2012, but within those short five years, Facebook’s ad manager has transformed significantly. You can run retargeting campaigns, create custom audiences based on super specific demographics, and even create “Lookalike” audiences (more on this later).
When it comes to ecommerce marketing, if you don’t have a strong digital presence, you won’t see success. It doesn’t matter how perfectly designed your store and website are if people can’t find you! That’s why it is essential to get your SEO working to the max. Below, we share four easy-to-follow ecommerce website SEO best practices that will see you off and on your way to success.