You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided. Even the ones that sound like fun.
Every day consumers turn to Google to find the products they need from large and small retailers across the globe. By using Google Shopping, people can instantly browse a wide selection of products and find just what they are looking for through the relevant product information offered on Google Product Listing Ads. With Google Shopping campaigns, online retailers can easily promote their products on Google and connect with customers who are searching for what they have to offer. In order to take advantage of this online channel, you need to first become familiar with what these shopping campaigns are and how they can benefit your ecommerce business.
Google AdWords paid search is a great way for your ecommerce site to drive business. However, just because it is effective does not mean that it should be the only channel that your company uses for ecommerce PPC management. You need to diversify and incorporate other paid tools in order to maximize performance. The three types of PPC campaigns described below are great ways to drive traffic quickly to your ecommerce site and get positive ROI.