If you opened up a brick-and-mortar store in the middle of nowhere and never told anyone about it, would you be surprised when you don’t make a single sale?
Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?
Inbound marketing is the heart and soul of any successful online campaign. In order to get people to notice your brand and, more importantly, convert those people into customers, you’ll need to implement several inbound strategies. That’s why we created this handy-dandy infographic that details the four fundamental stages of a successful inbound marketing campaign.
Technology is changing the way people today purchase and form brand loyalties. Today's consumers expect brands to reach out to them in a way that offers value and keeps interest. Gone are the days of interruptive advertising making a real or lasting positive impact.
Attracting customers who are already searching for something you have is a win-win situation. That is, if they can find you.
When providing a great mobile marketing experience, there are a number of factors to consider and things to do to create an effective strategy that works. Knowing mobile optimization best practices is the first step in ensuring you are successful in giving your consumers the best user experience they can get. Americans spend 3.7 hours daily or more on their mobile device, and mobile accounts for 70% of a consumer’s interaction with a brand. That is a large number to consider when planning the customer experience journey.
Effective marketers know that monitoring campaign performance is crucial for success—but what can you do to ensure performance continues to improve? You won't know what your audience responds best to unless you test different versions of your digital assets, but you also don't want to spend your budget making changes that don’t generate any results.
Social media marketing is a fun, challenging, and demanding task—one that saavy marketers are always looking to scale and hack. With so many platforms and so many different ways to try (and fail!) at effectively promoting your business across social media, who wouldn’t want a simple list of proven ways to maximize your efforts without overexerting yourself or your team?